Four Seasons

Project/Problem Description

Lengel's Hermitage Agway was looking to promote their business and products within their store to Forever station listeners.

Execution

We came up with a plan for Lengels Hermitage Agway to help them to interact directly with our listeners. The client would post seasonal content to the sites each month, which would be promoted and visible within a sponsored widget on the site homepage. The content posted included lawn care insights, flea control, and gardening tips and provided information about products available within their store to help the listener with the topic. The content's main feed page featured header and sidebar images to promote Lengel's Hermitage Agway as well.

Result

The promotions were a success, bringing El Campesino a 400% increase in their lunchtime traffic and 1000s of hits to hot92and100.com for the contests. The individual weekly contests received hundreds of page shares and featured great comments about the restaurant. They also saw an increase in office workers visiting - the 15 minute guarantee really resonated with office workers. The campaign created a regular client which continues to use Forever's interactive campaigns to promote their business.